Until now we have looked at how the search engine optimisation for our affiliate marketing shop starts as the keywords are selected and included in the hypertext of the pages, we have analysed how we can use social networking to publish links to our shop and how we can create articles which will contain links to the site harnessed with keywords relating to what the shop does, and how we can distribute 100′s of individual copies of the articles around the internet for the search engines to find and build the number of links back to our shop.
This is fine, effective SEO. The search engines will raise the relevance of the website against the rival sites and slowly, our affiliate marketing site will clamber its way up the results pages in response to customers searching on our keywords. The issue here, is that is takes months. It’s not a fast process and here is a sticking point, as during the period we are climbing the tables, it is costing cash to our service providers and if you are paying for article distribution use, that too. What we have to do is find a shortcut that gets us to the eyes of the shoppers in the meantime.
Pay Per Click (PPC) advertising will manage this for us. As the title hints, it does cost. It is advertising, what do you expect? But it can be strictly controlled so that it doesn’t get out of hand. We must also keep in mind that people (like me for sure, how about you?) prefer to follow links in the ‘organic’ results on the page which is what most SEO is trying to achieve, rather than paid for ads, but that does not mean it is not worthwhile doing as folks will click on them, visit your affiliate marketing shop and hopefully spend money which earns you income. So, how to do this?
You might use a specialist, but my fear is that because they charge you a flat rate for each click, the cynical person in me wonders if they do not get folks to click the links. The easiest method is, like the rest of your search engine optimisation, to do it yourself and employ something like Google Adwords. You are going to want a Google id anyway for the tools described in Part Five, so if you haven’t already, go and sign up now via Adwords. What you want to do is to create a new campaign for your affiliate marketing site and you will be guided through.
Pick your target territory (go for “All” if you have affiliate marketing partners in multiple countries and pick the languages that may be relevant), keep the defaults for the rest and enter how much you want to spend as a maximum per day. Leave everything else and then click “save and continue”.
On the following page, give the Ad Group a title and then write in the advert text in the boxes below. CHECK YOUR SPELLING AND GRAMMAR! Now the really crucial sections. Open a new tab or window in your browser, go to your affiliate marketing shop and then anywhere in the page, right click and choose ‘view source’ from the list which will open another window with shows the HTML code for your shop. At the top, look for the meta name=”keywords” part and copy the keywords shown between the quotes. Go back to Adwords and paste these into the keywords box for the campaign, which orders Google to show the advert when users search on those words. It also obviously compliments our SEO effort, and as users pick them, again the affiliate marketing ranking score rises.
The following requirement is to bid on the keywords. Remembering your daily limit, you want to decide how much you are happy to pay each time somebody clicks on your advert to go to your affiliate marketing website. For now, just enter your default bid. If you are really keen to be on the first page every time, type in a high amount but do remember that plenty will go to your site which will cost, but not purchase. You won’t pay that sum every time, you will pay the next amount up compared to the next best bid, so if you bid 1.00 and the next best is 25p, you will most likely pay 30p. For now, be restrained because the Adwords monitoring tool will be able to help later.
So now, when you save it, the ad will be reviewed by Google and if there’s an issue you will get an email. But by checking the Campaigns tab at the top of the screen, you can check how your ad is doing, how many times it’s been displayed and how many times clicked. All good stuff, but review the Adwords tool and get used to it, read the FAQs and the rules and learn better exploit it to enhance your affiliate marketing shop and boost your SEO campaign.