Right, carrying on from my last piece, you have set up your affiliate marketing site, signed up for lots of affiliate schemes, chosen the ads of websites whose products fall into your niche market and placed them on your webpage’s. You have found the keywords for your shop, put them into the header that describes your site, what it does and what it offers. Those are the 1st 3 steps of search engine optimisation completed and you are ready for the serious one, the off site promotion.
To that end, as we left it last time, you have endured the tiresome chore of having your shop logged onto hundreds of internet business directories. At least you only have to do it once. But those will only be of importance to the search engines for a quite short period, though they will still use them but what Google, Yahoo and the gang really like is to discover up to date links in disparate locations and that requires keeping links fresh. To do this you can use social networks for SEO use. First, create an account with Twitter using your website name as full name and Twitter name, or something similar if they have been bagged. For instance, my affiliate marketing website is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Search for businesses (I just searched on ‘fishing’ which found plenty) that come into your niche marketplace and follow them, and a number will follow you back. And then, minimum once a day, tweet a message which includes a link to your page. Something akin to “Get the greatest XXX products in the world at http:// your site address here” (you must include the http://) and that will create a link which the robots will pick up and make a note that it’s fresh and when they follow it to see your website which will register that it is still current.
Also, make a Facebook page for your site, and link the Twitter app to link it so that it also carries the Twitter messages and links as well.
Now, since your page is in the field of affiliate marketing, you want some interested folks to go to it, so enrol with some forums that match with your niche market. Join in some of the chat so that your id gets known. And then, after a while mention a note that you got something really good from going to your page and insert a link. Also, investigate Usenet, though these are dropping from favour but still, construct a message with your link in and post it in loads of newsgroups. Somebody may find it, follow it, like it, bookmark it and be a regular visitor. All of this is great, effective SEO and will target search engine robots and potential buyers equally. But it will not get you far up the search engine rankings.
The next section of search engine optimisation which is going to make the largest difference in getting your affiliate marketing shop up the search engine results table is, naturally the hardest and most labour intensive part of SEO. It is also the most contentious which is why it is going to take all of the 3rd feature of this little sequence of pieces all by itself, but it is the most effective and, if you want your site found by hordes of people, it’s the one you need to find out how to do right.